The war between Smartphone giants is hardly over as Apple and Samsung continue to compete outside courts, when they fight over Smartphone and tablet buyers. Samsung has taken the Smartphone competition to the next level with its latest Galaxy SIII.This was the top selling model in the 3rd quarter of 2012.
Apple has an iconic brand and a powerful portfolio in the high end market. Though consumers know that other brands have their own special features, they feel loyal to the iPhone and are familiar with it.
Samsung, likewise, has a strong brand, good pricing, exceptional component sourcing, and strong worldwide distribution. This is because they manufacture their own components. Its product portfolio covers all areas.
How Did The Patent Dispute Start?
The dispute can be traced back to January 2007 upon the introduction of iPhone. In a lawsuit filed by Apple against Samsung in 2011, Apple claims that a few years after the iPhone has been released, Samsung created iPhone clones, which ripped off the designs and technology of Apple. In addition to this, Apple said that Samsung did it again after the release of the iPad. In response, Samsung filed a counter-suit against Apple for patent infringement.
Apple presented comparisons between the graphics and icons of the two companies. Also, they presented documents and emails that show Samsung closely studying the iPhone, knowing that it had inferior handsets. Apple shows proof that Samsung was trying to copy the iPhone.
Samsung disputed the claims of Apple, saying that similar technology existed before the iPhone was introduced.
Disadvantages of the Dispute
• Apple is a premium customer of components. Now, for Samsung to remain on top, it has to invest in a huge amount in R&D but they can’t do that by merely selling to its own mobile phones.
• Apple buys good quality components from Samsung. Component from other suppliers may not be as reliable. In fact, this was evident in problems with recent displays.
Clearly, if ties between Apple and Samsung completely worsen, this could have negative repercussions on both companies. This would only work to the advantage of other competitors.