Today I received an email that announced that AdMob, the company that is mostly responsible for all of the ads you see in the free iPhone apps, has been sold to Google for $750 million (pocket change in my book, lol). So what does this mean to the rest of us?
For Developers…
Most likely better reach for their ads, easier intergration into the actual iPhone app, and better tracking system for ad reach.
For the iPhone Users…
More integrated ad experience, making those ads harder to ignore. This may tie into your Google maps, your Google Reader account, and even your beloved Gmail account.
You can read the official Ad Mob press release after the jump.
Today we announced that AdMob has signed a definitive agreement to be acquired by Google for $750 million. We are extremely excited about this new partnership and what it means for our publishers.
AdMob’s people, products and tools will continue to work to effectively monetize your mobile traffic – no interruptions. Our product and engineering teams will keep building great products for our customers. Our sales team will keep working with our thousands of advertisers to deliver successful campaigns.
After our deal closes, AdMob will work with Google to accelerate the pace of innovation in mobile and do an even better job for you. We believe this deal will benefit our developer and publisher partners by:
*Building even more powerful technology and tools to monetize mobile traffic.
*Increasing the effectiveness of display advertising on mobile devices by leveraging Google sales team, infrastructure and relationships.
*Improving the already high level of service and support we deliver to our publishers.
You can read more about this deal at www.admob.com/google.
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Tags: acquires, admob, ads, Apps, developers, google, iPhone, publishers
